Marketing Design – THEKARENTHAM

BKRM HIDDEN MESSAGES CAMPAIGN

Karen Tham — Sat, 21 Oct 2017 04:18:09 +0000

Proposed a “hidden message” marketing campaign on Instagram for urban luxe clothing brand, BKRM. The brand’s account would post an unfiltered photo with a hidden message that can only be seen when reposted with certain filters on Instagram. That hidden message would then allow their followers to access some exclusive benefits from the brand’s online shop.…

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FANALE DRINKS FLAVORING SYRUPS CAMPAIGN

Karen Tham — Fri, 04 Aug 2017 01:51:47 +0000

Lead a campaign to promote Fanale Drinks’s line of Flavoring Syrups. The purpose was to showcase the product to customers that may not have been aware of its superior quality to alternative drink flavoring ingredients, such as flavoring powders. I designed marketing materials to be distributed to the company’s clients for print and web, including: flyer,…

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EVER IVY SHADES OF SPRING CAMPAIGN

Karen Tham — Wed, 02 Aug 2017 08:30:25 +0000

2015 Spring marketing campaign for contemporary womenswear brand, Ever Ivy. The campaign emphasized the various colors of the garments featured in Ever Ivy’s 2015 Spring Collection. A new “Shade of Spring” was promoted on a weekly basis through website banner rotations, email newsletters, and social media posts. Daily content was coordinated on Instagram to create an organized,…

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FANALE DRINKS TEA BREWER CAMPAIGN

Karen Tham — Fri, 22 Apr 2016 06:04:11 +0000

Campaign for Fanale Drinks’s newest piece of equipment, the Freser Automatic Batch Tea Brewer. Fanale Drinks was the first company to sell and distribute this product in the US. The Automatic Batch Tea Brewer was also showcased at the 2016 World Tea Expo in Las Vegas, NV. The 3-day event saw over 3,000 attendees from…

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