BKRM HIDDEN MESSAGES CAMPAIGN

Proposed a “hidden message” marketing campaign on Instagram for urban luxe clothing brand, BKRM.

The brand’s account would post an unfiltered photo with a hidden message that can only be seen when reposted with certain filters on Instagram. That hidden message would then allow their followers to access some exclusive benefits from the brand’s online shop.

The objective was to increase engagement with BKRM’s followers on Instagram, broaden their outreach on the platform to gain more followers, and to bring more traffic to their website, therefore increasing sales as well.

This campaign was considered, but ultimately not executed.