BRITE BUDDIES

Brite Buddies are the newest line of kids backpacks by EcoGear, an eco-friendly backpack brand. They’re plush animal backpacks that light up so the fun lasts all day long!

I designed the logo for Brite Buddies, which highlights two standout features: the glowing capability and the fun rainbow zipper. I shot and edited product and lifestyle photos for the backpacks and designed marketing collateral as well.

I also created sketches for an upcoming line of kids backpacks based off of the Brite Buddies, but with a simpler, more compact design.