EVER IVY SHADES OF SPRING CAMPAIGN

2015 Spring marketing campaign for contemporary womenswear brand, Ever Ivy.

The campaign emphasized the various colors of the garments featured in Ever Ivy’s 2015 Spring Collection. A new “Shade of Spring” was promoted on a weekly basis through website banner rotations, email newsletters, and social media posts.

Daily content was coordinated on Instagram to create an organized, consistently colored feed. Video content was also produced to post on social media and to showcase the collection to potential retailers.

This campaign brought an increase in followers and engagement across all social media platforms.