PORTFOLIO – THEKARENTHAM

ECOGEAR

Karen Tham — Mon, 25 Jun 2018 07:05:02 +0000

EcoGear has been “saving the world one bag at a time” since 2008 with eco-friendly bags made out of recycled water bottles. Their environmentally conscious bags can be found at major retailers like Amazon, eBags, Walmart, and Big 5. I updated EcoGear’s marketing collateral with a new look for more consistent branding. Materials produced include…

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BRITE BUDDIES

Karen Tham — Sun, 24 Jun 2018 06:51:21 +0000

Brite Buddies are the newest line of kids backpacks by EcoGear, an eco-friendly backpack brand. They’re plush animal backpacks that light up so the fun lasts all day long! I designed the logo for Brite Buddies, which highlights two standout features: the glowing capability and the fun rainbow zipper. I shot and edited product and…

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STRON

Karen Tham — Wed, 20 Jun 2018 22:29:19 +0000

STRON is a new manufacturer behind the trampoline product brands, Monxter and TruJump. Their products can be found in major retailers like Walmart and Sam’s Club. I worked closely with the STRON team to design the logos, marketing materials, box art packaging, and the websites for both brands. Monxter produces the strongest trampolines in the…

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BKRM HIDDEN MESSAGES CAMPAIGN

Karen Tham — Sat, 21 Oct 2017 04:18:09 +0000

Proposed a “hidden message” marketing campaign on Instagram for urban luxe clothing brand, BKRM. The brand’s account would post an unfiltered photo with a hidden message that can only be seen when reposted with certain filters on Instagram. That hidden message would then allow their followers to access some exclusive benefits from the brand’s online shop.…

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FANALE DRINKS FLAVORING SYRUPS CAMPAIGN

Karen Tham — Fri, 04 Aug 2017 01:51:47 +0000

Lead a campaign to promote Fanale Drinks’s line of Flavoring Syrups. The purpose was to showcase the product to customers that may not have been aware of its superior quality to alternative drink flavoring ingredients, such as flavoring powders. I designed marketing materials to be distributed to the company’s clients for print and web, including: flyer,…

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EVER IVY SHADES OF SPRING CAMPAIGN

Karen Tham — Wed, 02 Aug 2017 08:30:25 +0000

2015 Spring marketing campaign for contemporary womenswear brand, Ever Ivy. The campaign emphasized the various colors of the garments featured in Ever Ivy’s 2015 Spring Collection. A new “Shade of Spring” was promoted on a weekly basis through website banner rotations, email newsletters, and social media posts. Daily content was coordinated on Instagram to create an organized,…

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BACKPACK DESIGN & DEVELOPMENT

Karen Tham — Mon, 09 Apr 2018 06:14:22 +0000

Assisted in the development of backpack designs for EcoGear, an eco-friendly bag company. I created CAD mockups for the production of sample bags. I also compiled inspiration boards for upcoming seasons with trending styles and color palettes. EcoGear has collaborated with online influencers to create bags for various purposes, such as travel backpacks and athletic bags.…

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INFOGRAPHIC & ICONOGRAPHY

Karen Tham — Wed, 21 Sep 2016 22:57:11 +0000

This is a self-initiated project where I created an infographic about my personal YouTube channel with custom icons and charts. I primarily wanted to practice data visualization and iconography, but I also wanted a more in-depth analysis about my channel’s demographics, engagement, and overall performance. The data in the infographic was gathered from the “Analytics” page…

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LOGO DESIGNS & CUSTOM PRINTING

Karen Tham — Tue, 11 Oct 2016 05:45:00 +0000

As the Graphic Designer at Fanale Drinks, I assisted clients with logo design and custom printing for their drink and dessert shops. I communicated with the business owners thoroughly and designed multiple variations of their logo concepts to ensure that their visions of their logos are met on high quality standards. I also created mockups of custom printing options, such…

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HOUSE OF LAINE

Karen Tham — Wed, 21 Sep 2016 02:49:07 +0000

Brand development for concept clothing brand, House of Laine, a separate luxury label by Ever Ivy. I created preliminary logo designs and web design concepts and assisted with writing a compelling backstory for the brand. I also shot and edited a behind-the-scenes video of a photoshoot from their Fall/Winter line.

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